REITD 009: Steve Londeau – Full Time Wholesaler and Direct Mailer

REI Talk DetroitIn this episode I talk to Steve Londeau. Steve is currently a full time wholesaler here in metro Detroit. He had a pretty rocky start to his real estate investing career, but he got focused and got busy, and ultimately co-founded and helped grow a profitable short sale and non-performing note business.

He then had to leave that business rather abruptly due to some family issues, and in the process had to reinvent himself and recreate a six figure income in order to support his growing family.

In the process he created a workflow and set of processes that lets him run his business as a one man operation.

I’m copying some of the processes he mentioned, and you should consider it too.

REI News

NO REI news this week in the podcast. My conversation with Steve went long so we skipped the news and went right into the interview.

But I did want to mention a few things I’m working on that might be of interest:

  1. I received a request a couple of weeks ago for bulk rentable properties in the city of Detroit. So that makes two groups looking in the suburbs and one in the city. If you’d like to get together on one of these drop me a line at
  2. I’ve kicked off my six week REI Quick Start coaching program. If you’re new to real estate investing or you’re frustrated by your lack of progress, then this might be for you. Part of the program involves walking you through – and giving you access to – my source of leads. The source I’ve used for over ten years now with GREAT success. Get more information at

And if you have a news item to contribute or an event coming up, drop me a line and I’ll get it on the show.

Current Business

Steve is currently a full time wholesaler here in metro Detroit. He’s also coaching new investors on how to get started in wholesaling.

How He Got Started in REI

Steve had a rocky start – he was working at a title company when a short sale investor came in and asked him for a rush title search. Steve helped the guy out and got a free lunch out of it. A short time later the guy came back and asked him to help again. He did, but this time he asked the investor what he was doing.

So the investor told him – and then invited him out to do some door knocking. Steve got a lead that day that lead to his first check – for $6000. And he was hooked. After a couple of starts and stops, and some mistakes, Steve made the decision to focus and do this. He did. And he succeeded.

Biggest Mistake

His biggest mistake was his first property – a rental house he bought in Pontiac at almost the top of the market. He lost his job and had other challenges that lead to him unfortunately losing the property to foreclosure.

Biggest Success

Steve has two great successes – the first was the short sale business that he helped found and grow to a really profitable business. The second was when he left that business behind abruptly and turned on a dime and reinvented himself and replaced his six figure income without skipping a beat.

Money Talks

Like all of my prior guests, Steve exclusively uses private money to fund his deals.

Answer to Listener Question

Steve and I talked a lot about how he’s using direct mail in his business, because I also use it heavily. So I asked him to outline his direct mail workflow and talk about the tools that he uses.

* He uses various sources for leads
* He uses Click2Mail for his mailings
* He directs the incoming calls to Pat Live
* He then contacts the leads that are real

He uses this simple process to send around 3000 pieces of mail per month and he’s looking to ramp that up to over 4000 pieces shortly.

Links and Resources

1. The best way to contact Steve is via email at

2. You can get signed up to be a cash buyer of his wholesale deals at

3. If you’re interested in his coaching program or CRM solution, you can find them at

4. Don’t forget that Steve is looking for interns or new people to learn the business and help him automate his business at the same time. If you think you qualify contact him via email.

If you have feedback on the show, a question you’d like answered, a news item, or perhaps a recommendation of someone you’d like me to interview, or if you’d like to be a guest on the show, go to and let me know about it.

I'm a real estate investor in Metro Detroit.

My primary focus right now is wholesaling, but I also own a portfolio of profitable rental properties. And I work a full time day job.